Reasons behind the popularity of Starbucks-

  1. Starbucks is a great place to get coffee.
  2. The coffee is delicious and fresh.
  3. The staff is friendly and helpful.

1. The taste and origin of coffee-

Starbucks is known for its bold and dark coffee. Other coffee brands do not taste as good once you get used to the taste of Starbucks coffee. When Starbucks first opened, people did not even know the difference between coffee and espresso. Over time, however, Starbucks has become a popular choice for coffee drinkers all over the world. This is largely due to the fact that Starbucks was one of the first companies to focus on espresso drinks. ..

2. Extra drinks-

Starbucks is a well-known coffee chain for its various specialty drinks, such as the Caramel Latte, Frappuccino, and Pumpkin Pie Latte. These drinks are so popular that many other brands have started to produce similar drinks. Some customers may criticize Starbucks for their excessive roasting of their espresso shots, but this gives the coffee a unique flavor that goes well with the sweet drinks. ..

3. Social media-

Starbucks has not done as much to promote itself as other brands have done. This is because its followers on social media platforms are promoting the brand by putting stories or posts and following it on every platform. Whenever a customer buys something from Starbucks, they make sure to post a picture of the product on social media, like Instagram, Snapchat, and Pinterest because of its huge fanbase. Since Starbucks has so many followers on social media, it takes their opinions very seriously, making sure that customers have no complaints the next time they visit. ..

4. The brand-

Starbucks is well-known for its high brand value. People often feel like it’s a luxury to visit Starbucks or have their drinks there, and some of the company’s items can be quite expensive, but many people can afford them. It feels like an accomplishment to order a Starbucks drink, and the cups themselves - with their Italian names written on them - make them more attractive to customers. Starbucks has five sizes of cups (short, tall, grande, venti, and Trenta), each with its own Italian name written on it. The idea for writing these names on the cups came from Howard Schultz himself when he was struck by the style of Italian coffee bars. All these factors together make up Starbucks’ brand value. ..

5. The app-

Starbucks has been working on its app since 2011 in order to make it easier for customers to pay for their drinks and get notification when they are ready to be picked up. The app became very popular by 2016, as most of the Starbucks payment was done through the app.

6. Celebrities’ favorite-

Starbucks is not as popular as other brands among celebrities. This is because the brand does not collaborate with celebrities for its promotion, which only helps the brand’s image. Celebrities are more likely to drink Starbucks because it is a well-known and favored brand, rather than paying high prices to drink from the company. ..

7. Starbucks’ environment-

Starbucks is a very calming, chilled, and comfortable environment. It has a very different vibe. The color tone, soothing music, chairs, tables, and the artwork in their stores make a person feel so relaxed and comforting even if someone is visiting for the first time. A high-speed free wi-fi network is provided to the customers so that they can perform their office work without network issues along with a Starbucks cup. You can sit all day, reading books or attending meetings in such a pretty ambiance. The scent of brewed coffee is in the atmosphere and the interiors make the person visit again and again.

8. Name on the cups-

Starbucks has provided a service of writing the customers’ names on the cups and saying them out loud while calling the customers. They sometimes intentionally write the wrong spelling of the name which might be their marketing scheme. Overall, customers love this personalization.

9. Customer service-

Starbucks is known for its customer service. It takes care of each customer with love and care, and will go out of its way to meet their needs as long as they are in the store. The Starbucks staff has been specially trained to make a good first impression on customers, and they always put the customer first. ..

Conclusion-

Starbucks is a popular coffee brand that has been on the rise each year. There are many reasons why it is so popular, including its wide range of stores and its unique flavor. It’s no wonder that people love it!