A Merchandiser is responsible for creating an attractive display of products at the point of sale. They must ensure quality branding of products, targeting customers within a geographical region. Additionally, they manage the display of retail points such as supermarkets, fashion stores, Computer sales, and outlet shops. Their main function is to create an enabling environment to drive sales and enhance customer experience at every point of engagement.
Merchandising at Home Depot
Home Depot’s merchandising is done at different levels, with different expectations and expertise. At the first level are the Merchandising Executive Associates (MEA), who perform in-store design and branding activities, from planogram design and maintenance to design and display of signages. The MEA focuses on general review and repairs as well as product resets while maintaining health and safety measures. An MEA is known for accuracy, efficiency, while maintaining a strong relationship with other workers. ..
The MSS is responsible for the standardization of designs, appearances, and arrangements. He inspects locations to ensure that Merchandising services provided are in line with the planned flow, especially as regards customer interaction.
The Day Team Merchandising Execution Associates (MEAs) are responsible for the day-to-day operations of the store. They are responsible for stocking and selling merchandise, as well as managing the inventory. The Night Team Merchandising Execution Associates (MEAs) are responsible for the night-to-night operations of the store. They are responsible for stocking and selling merchandise, as well as managing the inventory.
The Day Team Merchandising Execution Associates are responsible for performing general maintenance services and providing customer service. They also work on special outlay projects to improve product display.
The Night Team Merchandising Execution Associate is responsible for executing specific design outlays that introduce new ways of displays, re-organizing and resetting categories for customers’ convenience. Other activities of the Night Team Merchandising Execution Associate are building displays and servicing fixtures with simple hand tools. S/he is also responsible for refreshing/replacing display material/signage/brochures. Sometimes s/he may get involved in general bay maintenance during working hours, and may also be required to travel to different locations and stores close to the store location, usually within a 30-mile radius. The travel expense is borne by Home Depot.
Service provided by a Home Depot Merchandiser.
-Installation of new flooring -Remodeling of a room -Updating an existing home -Construction of a new home
Product Merchandising: This includes all forms of promotional activities executed to improve sales of both physical and digital products. Retail Merchandising: This focuses on Home Depot sale outlets where the products are displayed. Activities of a retail Merchandiser include maintenance of physical display points, shelves, and signages for customer satisfaction. Visual Merchandising: This involves graphic designs, packaging, and display techniques and strategies for Home Depot products. Digital Merchandising: This is very crucial to Home Depot, as it provides an online sales and advertising platform. Home Depot Merchants are not limited to any one of these categories, their service is usually a combination of two or more skill sets
Skills and qualifications required to be a Home Depot Merchandiser
-Proven experience in retail sales -Strong organizational skills -Ability to work independently and as part of a team -Thorough knowledge of home improvement products and services ..
A creative individual with excellent organizational skills and the ability to think independently is needed for this position. They must also be computer literate and have knowledge of the product and market. Excellent communication skills are also necessary as they will interact with a wide range of clients and customers. ..
The Merchandiser must have a degree in merchandising from an accredited university or college.
A career in design, retail, branding, and advertising is possible if someone has a high school diploma and a professional certificate in design, retail, branding, and advertising. Experience in retail is also key. This will build customer relation skills and market awareness.
Benefits of merchandising for Home Depot
An Associate is paid between $21 to $37 ($40,320 – $71,040 per year) with an average hourly pay of $29. The pay variation is predicated on work experience, skills, level of employment, and location, amongst others. Health benefits: Employees and members of their families are enabled with medical facilities to take care of themselves, reducing the distractions that may affect an employee’s productivity. Financial Planning: Associates who are willing to create a long-term investment plan for education, housing, and other forms of investments are supported through the Home Depot college planning program and tuition reimbursement facilities. Associate Discount: As an Associate, Home Depot offers a discount on products such as phone plans, products, Gym, Electronics, Food, and Groceries. These are not Home Depot products but in partnership with other retail outlets the company avails staff the opportunity to buy goods at a discounted price. Protection against health and safety hazards: In a bid to reduce occupational hazards Home Depot ensures that all staff is provided with protective gear and also ensures a safe work environment secure
Home Depot offers employees a number of benefits, including paid parental leave and adoption support. Employees can also receive assistance with their college education, if they’re interested in doing so. A maximum reimbursement amount of $5,000 is available for adoption processes. ..
Merchandising tips that will help you stand out in Home Depot:
When it comes to merchandising, it is important to maintain a healthy balance between trends and risks. By following new trends, you can ensure that your products are accepted by your target customers. Additionally, by observing how quickly customers accept changes in products, you can be sure that you are making the right choices.
Conclusion:
In order to be successful in the Merchandising role, you will need to be able to be energetic, creative, and tactful. You will also need to be able to work in a team and learn how to deliver products and displays successfully. If you are interested in this role, please look through the skills required and learn how to work in a team.
